An SEO Analyst for a media company specializes in optimizing digital content to improve search engine rankings and increase organic traffic. They conduct keyword research, analyze website performance, and implement strategies tailored to trending media topics. Their insights help enhance visibility, drive audience engagement, and boost overall online presence.
Keyword research and analysis
Conduct comprehensive keyword research and analysis to identify high-traffic, low-competition search terms that drive targeted organic traffic. Utilize advanced SEO tools such as SEMrush, Ahrefs, and Google Keyword Planner to analyze keyword trends, search volume, and competitive density. Collaborate with content and marketing teams to optimize website content, improve SEO strategies, and enhance overall online visibility based on data-driven keyword insights.
Competitor SEO benchmarking
Competitor SEO benchmarking involves analyzing competitors' website performance, keyword strategies, and backlink profiles to identify opportunities for improvement and growth. This process requires proficiency in SEO tools such as SEMrush, Ahrefs, and Google Analytics to gather actionable data and monitor industry trends effectively. Strong analytical skills and a strategic mindset are essential to develop data-driven recommendations that enhance search engine ranking and increase organic traffic.
Content optimization for search intent
Content optimization for search intent involves analyzing user queries to create targeted, relevant content that addresses specific needs and questions. The role requires expertise in keyword research, semantic analysis, and on-page SEO techniques to improve content visibility and engagement. Candidates should have a strong ability to interpret search data and align content strategies with evolving user behaviors and search engine algorithms.
On-page SEO audits and fixes
Perform comprehensive on-page SEO audits to identify technical issues, content gaps, and optimization opportunities that improve website rankings and user experience. Implement targeted fixes such as meta tag enhancements, internal linking improvements, and structured data integration to boost site performance and search visibility. Monitor audit results regularly to ensure ongoing compliance with the latest SEO best practices and algorithm updates.
Schema markup implementation
Expertise in Schema markup implementation is essential for enhancing website SEO and improving search engine visibility by structuring data effectively. Candidates should be proficient in adding, testing, and maintaining JSON-LD, Microdata, and RDFa formats across various CMS platforms to ensure accurate rich snippet generation. Experience with tools like Google Structured Data Testing Tool and Schema.org vocabulary is highly recommended to optimize web content indexing and boost organic traffic.
Backlink profile analysis
Conduct comprehensive backlink profile analysis to evaluate the quality, relevance, and authority of inbound links, identifying toxic or spammy backlinks that may harm SEO performance. Use advanced SEO tools such as Ahrefs, SEMrush, or Moz to monitor backlink growth, anchor text diversity, and link velocity trends. Provide actionable insights and strategy recommendations for link building and disavowal to enhance domain authority and search engine rankings.
Technical SEO troubleshooting
Technical SEO troubleshooting involves identifying and resolving website issues that hinder search engine crawling, indexing, and overall performance. Key tasks include analyzing site speed, fixing broken links, optimizing XML sitemaps, and ensuring proper use of canonical tags and robots.txt files. Proficiency in tools like Google Search Console, Screaming Frog, and SEMrush is essential for effective diagnosis and implementation of solutions that enhance organic search visibility.
Organic traffic monitoring and reporting
Organic traffic monitoring involves analyzing website visitor data from unpaid search channels to identify growth trends, user behavior, and content performance. Regular reporting on key metrics such as traffic sources, bounce rates, and conversion rates helps optimize SEO strategies and improve online visibility. Candidates should possess experience with tools like Google Analytics, SEMrush, or Ahrefs to deliver actionable insights and support data-driven decision-making.
Page speed and mobile-friendliness optimization
Expertise in page speed optimization and mobile-friendliness is essential for enhancing user experience and improving search engine rankings. Responsibilities include analyzing website performance using tools like Google PageSpeed Insights, identifying bottlenecks, and implementing responsive design techniques to ensure seamless access across all devices. Candidates should be proficient in optimizing images, leveraging browser caching, minimizing code, and adhering to best practices for mobile usability.
SEO trends and algorithm updates monitoring
Monitoring SEO trends and algorithm updates involves continuously analyzing search engine changes to ensure website strategies remain effective and aligned with the latest ranking factors. This role requires staying informed about Google's core updates, mobile-first indexing, and AI-driven search modifications to proactively adjust content and technical SEO tactics. Regular reporting and strategic recommendations based on these insights help improve organic traffic and maintain competitive search visibility.