An SEO Specialist enhances an advertising company's online presence by optimizing website content to improve search engine rankings. They conduct keyword research, implement on-page and off-page SEO strategies, and analyze traffic data to increase organic visibility. Their work drives targeted traffic, resulting in higher lead generation and better campaign performance.
Keyword research and analysis
Conduct comprehensive keyword research and analysis to identify high-traffic, relevant search terms that enhance SEO strategies and content marketing efforts. Utilize tools such as Google Keyword Planner, SEMrush, and Ahrefs to evaluate keyword difficulty, search volume, and competition. Provide actionable insights and recommendations to optimize website content, improve rankings, and drive targeted organic traffic.
On-page SEO optimization
On-page SEO optimization involves strategically enhancing individual web pages to improve their search engine rankings and drive organic traffic. Key responsibilities include optimizing meta tags, headers, URL structures, and content with relevant keywords while ensuring fast load times and mobile responsiveness. Mastery of on-page SEO techniques like internal linking and schema markup is essential to boost visibility and user experience.
Content strategy planning
Develop a comprehensive content strategy plan that aligns with marketing goals and target audience needs to enhance brand visibility and engagement. Analyze audience insights, keyword trends, and competitive content to create a data-driven roadmap for content creation, distribution, and optimization. Collaborate with cross-functional teams to ensure consistent messaging and regularly assess performance metrics to refine strategy and maximize ROI.
Technical SEO audits
Conduct comprehensive Technical SEO audits to identify and resolve site performance issues, including crawl errors, site speed, mobile usability, and structured data implementation. Analyze server logs, XML sitemaps, and robot.txt files to ensure optimal search engine indexing and visibility. Recommend actionable improvements to enhance website architecture, improve page load times, and boost overall search engine rankings.
Competitor analysis
Conduct thorough competitor analysis by researching market trends, identifying key competitors, and evaluating their strengths and weaknesses to inform strategic decisions. Utilize data-driven insights to benchmark performance metrics, pricing strategies, and marketing tactics for continuous improvement. Suggest actionable recommendations to enhance competitive positioning and drive business growth.
Link building campaigns
Link building campaigns focus on acquiring high-quality backlinks from authoritative websites to improve search engine rankings and increase organic traffic. Effective strategies involve outreach, content creation, and relationship building to secure relevant links that enhance domain authority and online visibility. Managing link building campaigns requires analytical skills to track progress, identify opportunities, and optimize efforts based on performance metrics.
Performance tracking and analytics
Effective performance tracking and analytics involves gathering accurate data from multiple sources to evaluate key metrics such as productivity, efficiency, and goal attainment. Utilize advanced analytical tools and software to identify trends, uncover bottlenecks, and generate actionable insights for continuous improvement. Regularly communicate findings with stakeholders to support informed decision-making and optimize operational performance.
Landing page optimization
Landing page optimization involves analyzing and improving key elements such as headlines, call-to-action buttons, and overall user experience to increase conversion rates and reduce bounce rates. Proficiency in A/B testing, user behavior analytics, and tools like Google Optimize or Hotjar is essential for identifying areas of improvement. Strong skills in conversion rate optimization (CRO) enable data-driven decisions that significantly boost lead generation and sales performance.
Local SEO implementation
Expertise in Local SEO implementation is essential for optimizing business visibility in specific geographic areas through targeted strategies such as Google My Business management, local keyword research, and citation building. Candidates should possess strong analytical skills to monitor local search performance, conduct competitor analysis, and adjust tactics to improve rankings and drive foot traffic. Experience with tools like Moz Local, BrightLocal, and Google Analytics is highly recommended to effectively enhance local search presence and increase customer engagement.
SEO reporting and insights
Create detailed SEO reporting and insights to track website performance, keyword rankings, and traffic patterns using tools like Google Analytics and SEMrush. Analyze data trends to identify areas for improvement and provide actionable recommendations that enhance search engine visibility. Collaborate with content and marketing teams to align SEO strategies with overall business goals and drive measurable growth.